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Go beyond the bland talking-head and PowerPoint slide-style of most corporate videos and learn how to land coveted corporate contracts with these comprehensive techniques from an industry veteran. Stuart Sweetow teaches you how to make imaginative corporate videos with eye-catching design, rhythmic editing tricks, and essential scriptwriting and interview techniques. Learn how to shoot on location or in a studio and how to work with employees-turned-actors. Also, discover how to get contracts and to produce online videos and podcasts for corporations, government agencies and non-profit organizations.
- Sales Rank: #928221 in Books
- Published on: 2011-02-28
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x .90" w x 7.40" l, 1.70 pounds
- Binding: Paperback
- 336 pages
Review
"[A] terrific guidebook for filmmakers and videographers who have honed their shooting, editing, and business chops in other areas of professional production and who want to make inroads into the corporate world.. [v]ital information for any producer who develops relationships with corporations that are just beginning their forays into video-based communications and online delivery."--EventDV.net
"This guide to corporate video production provides practical instruction for creating cutting-edge, technically interesting and creative films for business purposes. Moving far beyond the "industrials" and safety videos of previous eras, this volume examines the ways in which falling production costs, aided by access to powerful hardware and software and new outlets such as video streaming and YouTube, have greatly improved the quality of corporate video. The work covers all aspects of production from video project proposals and budgeting, to locations, scripting, managing talent, editing, marketing and social media and distribution."--Reference and Research Book News
About the Author
Stuart Sweetow is a videographer specializing in corporate video production and informational videos. His career started in 1970 when he won First Place in the Southern Illinois University Film Festival. He worked as a staff videographer for corporations for several years until he founded Audio Visual Consultants, a video production company specializing in producing training and marketing videos for corporations and non-profit organizations. Sweetow taught video production for seven years at the University of California Berkeley Extension, and has written over 100 articles on video for various magazines. His father was a television producer when the medium was just getting started in the 1950s. Sweetow remembers playing with film editing equipment on the family dining room table. In 1983 after getting laid off from his corporate video job, he started Audio Visual Consultants, a video production and consulting company. His first client was his former employer. Sweetow built the company slowly over the years, specializing in producing informational videos.
Most helpful customer reviews
6 of 6 people found the following review helpful.
Excellent text offering an encyclopedic coverage of corporate video production!
By RNS
Stuart Sweetow could have titled his text, "Corporate Video Production: An Encyclopedia," it's that thorough and comprehensive. Anyone with an interest in video production will find this to be an easily-used, informative and very helpful text. Sweetow, who owns his own video production/consulting company in Oakland, California area draws upon a long career of "been there, done that" experience, and a gift for writing that makes this a must-have book for those in the field.
I especially enjoyed how he comfortably describes the ups-and-downs of his own career to help frame the theoretical and practical content he conveys. Throughout the text he discusses his own experiences with working with CEOs, directors, producers, scriptwriters and others one typically encounters in the field. Opening with case studies from Google, McDonalds, and Booz Allen Hamilton, he uses these to introduce the step-by-step process to find talent, make new employee videos, new product videos, how to market yourself as a producer, ways to network and get new business, how to develop your proposals, formulate a budget, direct the videos, coordinate production, write the script, work with talent, and many more helpful and practical ways to find success in this niche.
This is a gem of a book -- it's like getting an outstanding $500 per hour consultant who is also a gifted writer, putting everything he knows on paper and handing it to you.
R. Neil Scott
Middle Tennessee State University
4 of 4 people found the following review helpful.
Best In Class - Highly Recommended
By C. Hill
"Corporate Video Production" is the best video production book I currently have in my library. We professionally produce instructional and promotional videos in my wife's business (well over 24 now, including one for a Fortune 500 company), so have a very good idea of what we are doing.
This is "soup to nuts" complete, containing advice that would have been very helpful when we were first starting out and even a few tips that we haven't come up with by ourselves after six years of video production. The writing style is easy to follow and contains a lot of the author's personal experiences, which is helpful since I like learning from other people's mistakes so we don't have make our own. The book is laid-out logically and, while I recommend even experienced video makers read it all the way through, it is easy to find specific subjects of interest.
This is an excellent reference for any video maker!
Highly Recommended!
CFH
2 of 2 people found the following review helpful.
Extremely Thorough
By Rebecca Haden
It's hard to think of any question you could have about corporate video production that isn't touched on in this book. Do you want to shoot videos for the government? You'll find details about that. Did you know that makeup for corporate videos should be applied with disposable tools? You'll learn why. Have you ever wondered how many Twitter accounts Walmart has? Neither have I, but this book will tell you.
With so much ground to cover, this book often ends up sounding like a collection of tips. For example, the chapter on social media and marketing has dozens of examples of ways major companies use YouTube and lists several useful websites, but never explains how to create a video suited to social media sites, how to upload a video to YouTube, how to track views, or how to brand a channel. It might be said that video production doesn't include these things -- but then why have a chapter on it?
Think of this book as an opportunity to hang out with a successful video producer as he tells you what he's doing and shares lots and lots of stuff he has learned on the job. You may not end up with all the skills you need for video production, but you'll certainly learn plenty.
The most useful sections of the book may be the ones most suited to the tip approach: how to prepare the CEO of a company for his or her big close up, how to present yourself as a video producer, what to bring on location. The book does, however, have chapters on everything from creating a proposal for a video project to directing and coordinating the project to scriptwriting (after directing it, for some reason) to legal considerations, shooting and editing, and special situations such as filming a conference or creating videos for a nonprofit. There is an appendix with sample budgets, a glossary, and a collection of photos showing shoots in progress.
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